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1995
I spent most of 1995 marketing and distributing the Community Watch System.
I released for distribution A Line in the Sand Taking a Stand Against Crime. This film was purchased by hundreds and then thousands of law enforcement agencies and they wanted more. Most of the cops who became my friends wanted as we all do a happy ending. The best thing about this film was that it validated why most people go into law enforcement. To help people. I know that it is not a popular idea, but even today I believe it is true. I have known many cops who feel the same way.
They wanted to know how to do Community Watch better and I received hundreds of requests for all types of training material and the good news was that I had already produced what they were looking for.
In 1995 I produced Reducing the Odds - Personal Safety Techniques a high-quality film about personal safety and how to avoid being a crime victim. I produced it for NBC but they never picked it up. Sales of Reducing the Odds were nothing to write home about but it was pretty and I did produce it for NBC. At the very least it looked good on my resume.
The pitch went something like learn how to protect yourself from rape, robbery, burglary, and other crimes. In just 12 minutes, you can learn simple yet effective methods that anyone can use to increase their safety while decreasing their chances of becoming a crime victim. Through a variety of scenarios we show common sense techniques that can be used by persons of any age group.
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The production values for Reducing the Odds, Personal Safety Techniques were the best I had done. The sales were not as good as Armed Robbery Survival Techniques, which proved to me that content was more important than style or production value. |
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